All products are not the same, especially as far as photographing them go. At least photographing them. Product photography is not for the faint of heart. It can be a daunting task for the inexperienced. And, sometimes even for the experienced.
As most pros know, lighting our product is number 1. How are we going to achieve the most important aspect of our shoot, lighting. Not window lighting, not in a cube lighting, but professional flash/strobe lighting. The product is the star here, or as people in our field call it, the hero. Our hero can be a can of corn (Which incidentally is where we started out. I’ll save that for later), or the hero can be a highly reflective product, such as jewelry or metal serving pieces. The approach to these types of items needs to be a carefully designed one.
It is not 1-2-3. I can’t tell you how many times, we hear a client say, “Just throw it in, and shoot it.” Hmm, not so much. Some pieces just need a soft touch, because they move. Not a lot of fun photographing products, like dangly earrings or anything else supported, perhaps by clear wire. It takes time for them to settle down and behave. Furthermore, we don’t want to see ourselves in the reflection. Or sometimes we do, just for fun. 🙂
Honestly written by Susan Bruno . firstname.lastname@example.org
Our Studio Productions Photography . 1737 E. 2nd Street . Scotch Plains . NJ . 07076 . 908.276.2229