As a commercial photography studio we never know what is around the corner for us. Especially, during the summer when most companies have their employees leaving for summer vacations. Sometimes we can be a tad slow during the summer, and other times busy. We love busy. And we love what we do. Really love it, and I think it shows in our photography.
My business partner, photographer Diane Metz is a perfectionist. Shooting images is an art form as many professional photographers agree. As in a painting, when do you stop? How many more strokes? The end result of an image just feels right. Often times the image looks great, but Diane sees something just not right. So she goes and adjusts the lighting or the product we are shooting.
In general advertising agencies normally send a representative to the photo studio to oversee the photoshoot to work with the photographer to get their vision to appear. This is always a win win situation, everyone ends up happy. Though, now we tend to email our images to the art director for their comments or and approval of the product image. Less face time, but it works.
Product photography as I’ve stated before comes in many forms. From the smallest suture needle to a dining table, professional photography is a must if you are presenting on Power Point or using the image in an ad. Perspective buyers need to see an image. And a good one at that. It shows the commitment to your product line, and the quality of the image they see speaks loudly. With so much competition out there, you need to stand out proudly.
Here in our Scotch Plains, NJ photography studio we always work with our clients to plan out, the best backgrounds, lighting and propping if required for each one of our images. Whether you are an advertising agency or a manufacturer we will help you achieve the very best look for your product.
Honestly written by: Susan Bruno of Our Studio Productions.
1737 E. 2nd Street
Scotch Plains, NJ 07076
Professional commercial photography needs, at most times a well thought out plan. Advertising agencies have well-trained art directors and designers that make up a creative team. Usually, before they even walk in our door they have given their shoot day substantial thought. They may actually have a layout, and background colors and foregrounds picked out, and have discussed all this with us beforehand. Other times, they just wing it. Especially, if they have worked with us in the past and are aware of the props and backgrounds we have on hand.
Photographing with manufacturers is different. Often we can use our skills at styling, besides lighting to get the product to shine. I do not mean to actually shine, unless they want it to. Commercial photography ‘aka’ advertising photography is a well thought out process. Being in the photographers head would be interesting, and I know confusing, but not to them. They think in terms of light. Where it is, how much, the quality and direction. How it affects your product. Does it enhance it or not show enough detail.
It is a learning experience if it is your first time at a photography studio, the massive amount of light it can take to light a very simple piece can be amazing to a first timer, be it furniture or a medical sponge.
We love what we do, and are always using our skills to make your products look great!
Written honestly by,
Our Studio Productions
1737 E. 2nd Street
Scotch Plains, NJ 07076
The holidays are finally over and now it’s get back at it time. We actually love what we do so coming back to the studio is no biggie. Moreover, we came back to having several projects awaiting us. Firstly we heard from an agency that we haven’t worked for quite some time. Diane and I are glad to hear from them again and their new pharmaceutical packaging is outstanding.
Another client we enjoy working with manufactures custom made orthotics. Everyday is something different, and our life can change hourly. Just how we like it.
Everyday we shoot something different, sometimes a new challenge and other times not. I don’t think we can actually say we have a favorite product to photograph. There are so many exciting and interesting advertising agencies with great products to shoot. I have to say we love what we do. Never a boring day, and we get to work with such nice, and of course creative people. Keep it coming guys.