For the most part industrial photography is not very glamorous, but, at the same time it can be artistic. The way we see it is how architectural photography is so inspiring, with the sharp angles and contrast against itself or the sky, industrial products can also have that feel.
Photography of industrial products is interesting and valuable to us as photographers. A few reasons for that, the first being lighting techniques. As professional product photographers know shooting a black object against a white background is always a lighting challenge. Not just the exposure, but getting details of the product you are photographing. Not to overexpose, or you will lose detail and blow it out, or underexpose which hides details. This is where using a light meter is invaluable. Whether is’s location photography or in our studio for catalog online/web or print, we can work together to make some pretty awesome images for your marketing projects.
So three cheers for industrial products, and the people and places they are made!
Honestly written by,
Susan Bruno | Our Studio Productions | 1737 E. 2nd Street | Scotch Plains, NJ | 908.276.2229
As a commercial photography studio we never know what is around the corner for us. Especially, during the summer when most companies have their employees leaving for summer vacations. Sometimes we can be a tad slow during the summer, and other times busy. We love busy. And we love what we do. Really love it, and I think it shows in our photography.
My business partner, photographer Diane Metz is a perfectionist. Shooting images is an art form as many professional photographers agree. As in a painting, when do you stop? How many more strokes? The end result of an image just feels right. Often times the image looks great, but Diane sees something just not right. So she goes and adjusts the lighting or the product we are shooting.
In general advertising agencies normally send a representative to the photo studio to oversee the photoshoot to work with the photographer to get their vision to appear. This is always a win win situation, everyone ends up happy. Though, now we tend to email our images to the art director for their comments or and approval of the product image. Less face time, but it works.
Product photography as I’ve stated before comes in many forms. From the smallest suture needle to a dining table, professional photography is a must if you are presenting on Power Point or using the image in an ad. Perspective buyers need to see an image. And a good one at that. It shows the commitment to your product line, and the quality of the image they see speaks loudly. With so much competition out there, you need to stand out proudly.
Here in our Scotch Plains, NJ photography studio we always work with our clients to plan out, the best backgrounds, lighting and propping if required for each one of our images. Whether you are an advertising agency or a manufacturer we will help you achieve the very best look for your product.
Honestly written by: Susan Bruno of Our Studio Productions.
1737 E. 2nd Street
Scotch Plains, NJ 07076
Here we are in 2016. Already a new year. Honestly, I can breathe a sigh of relief now that we’re crossed over into 2016, and left the holidays behind. Not that I don’t enjoy them, but it just gets so crazy busy.
Last year as a commercial product photographer, we were very busy and getting all our photography finished was hectic. It was the last minute things that get cha. So, next year I will start way earlier so I feel a bit freer. Oh yeah, that’s going to happen.
My sister and I working in the commercial photography field for well past 25 years (That’s enough information on that subject), are so excited about all the new photo editing tools, cameras and digital backs. We just purchased a new, yes a new Hasselblad CFV 50 back. The color is amazing, the software and the support. We cannot be happier. A learning curve? Yes, but nothing like when we first jumped into digital.
Photographing products in our New Jersey based studio is fantastic because it’s always something new everyday. Meeting new clients from NJ and NYC to work with and create with. Is it the same thing? Maybe, but there is work and then there is creating. Product photography of for instance the bowls above, was a challenge. But, when I say a challenge I do not mean it in a work related way, but as a creative challenge. To balance the bowls mostly, but to arrange them in a relative way to one another and to light them to show off the pieces. After all, it’s the product that’s the hero here.
Written honestly by,
Our Studio Productions . 1737 E. 2nd Street, Scotch Plains, NJ . 908.276.2229
Photography of medical products, devices and application illustrations need to be extremely accurate. Sharpness and clarity of our high-res images is something we take very seriously. When photographing close-ups, paying attention to not only the products, but also knowing how these products are used. Most times the art director and or client will come to our shoots, but sometimes not. Thank goodness for email. We can email the images and get approval to move on in minutes.
In commercial photography there is a lot of team work, even prior to the actual shoot, we plan with the art directors our approach to the shots themselves. In relation to backgrounds, colors and textures and how they will best show off their product. When photographing for medical catalogs, brochures or web it is a very well thought out process. Are you one of those people who do not read directions? Just look at the pictures? That is why our medical, pharmaceutical photography has to be spot on.
Professional Photography in Scotch Plains, NJ.
The health-care industry relating to advertising photography, is very interesting to us as photographers. Hiring and working with professional hand models is a very common thing. So many pieces of the image need to be in place before having the model come onto the set. For the most part we can use a ‘stand in’, which helps with the actual shooting time with the model. Lighting ahead of time for the product is a good way to get the more technical lighting finished, and then once the model is on set, we can adjust from there.
All our experiences with hand models have been good. They are of course as you would expect, very professional. Medical photography in our studio is a very controlled set up. Lighting pharmaceutical products needs to be extremely clean and precise.
One of the best parts of photographing medical and pharmaceutical products is the collaboration that goes into each image. Especially, when using a model, either hand or full body. I know it looks easy, but not so much when there are several different components to light, and capture in perfect balance. But, it can be done and is here as in these two images.
Our Studio Productions on-line and real in Scotch Plains, NJ. Our photography studio / space is open with natural light.
We, OSP photography have the pleasure of shooting some really amazing furniture for a company that manufacturers in NJ, and sells in NYC. The pieces are of different metals, wood and fabrics. When we get the delivery to our Scotch Plains, NJ photography studio we never know what to expect. We are never disappointed by the craftsmanship, and design.
Photographing this furniture is not a 1-2-3 kind of thing. Hours go into some pieces, to get the grain of the wood, the texture of the fabric and to recognize the metal finishes. An even lighting is simply not going to work. This furniture is extremely artistic and needs to be shown that way; as a piece of art.
Time and patience is always a component to advertising and commercial photography. To be successful you need an open mind, patience and skill at lighting a particular product, whatever it is. Beds to buttons, you need to understand light and how it falls on the surface of the product.
Written honestly by: Susan Bruno Assistant at Our Studio Productions
1737 E. 2ND Street
Scotch Plains, NJ 07076
Photographing jewelry is not as easy as it may look.
For professional jewelry photographers, lighting jewelry can be a complex event. With so many ways to light jewelry, and types of jewelry, from dazzling diamonds to black Tourmaline it depends on the quality of the light. We photograph jewelry using lights, mirrors, white cards, silver cards, you name it, we use it when photographing jewelry. Sometimes we even use the ‘light box’ featured as the best way to photograph jewelry. It’s basically a white diffusion box that can be lit with lights or using natural light. As in shooting outside. But not much, we still feel the stones get a better punch shooting using flash photography.
It may take many images to finally get the perfect one, especially positioning the pieces. Ya gotta love it, or else. Patience gotta have it or forget it. Luckily Diane, Our Studio Productions photographer has gallons of patience, and passion to get it right.
Honestly written by,