All products are not the same, especially as far as photographing them go. At least photographing them. Product photography is not for the faint of heart. It can be a daunting task for the inexperienced. And, sometimes even for the experienced.
As most pros know, lighting our product is number 1. How are we going to achieve the most important aspect of our shoot, lighting. Not window lighting, not in a cube lighting, but professional flash/strobe lighting. The product is the star here, or as people in our field call it, the hero. Our hero can be a can of corn (Which incidentally is where we started out. I’ll save that for later), or the hero can be a highly reflective product, such as jewelry or metal serving pieces. The approach to these types of items needs to be a carefully designed one.
It is not 1-2-3. I can’t tell you how many times, we hear a client say, “Just throw it in, and shoot it.” Hmm, not so much. Some pieces just need a soft touch, because they move. Not a lot of fun photographing products, like dangly earrings or anything else supported, perhaps by clear wire. It takes time for them to settle down and behave. Furthermore, we don’t want to see ourselves in the reflection. Or sometimes we do, just for fun. 🙂
Honestly written by Susan Bruno . email@example.com
Our Studio Productions Photography . 1737 E. 2nd Street . Scotch Plains . NJ . 07076 . 908.276.2229
The health-care industry relating to advertising photography, is very interesting to us as photographers. Hiring and working with professional hand models is a very common thing. So many pieces of the image need to be in place before having the model come onto the set. For the most part we can use a ‘stand in’, which helps with the actual shooting time with the model. Lighting ahead of time for the product is a good way to get the more technical lighting finished, and then once the model is on set, we can adjust from there.
All our experiences with hand models have been good. They are of course as you would expect, very professional. Medical photography in our studio is a very controlled set up. Lighting pharmaceutical products needs to be extremely clean and precise.
One of the best parts of photographing medical and pharmaceutical products is the collaboration that goes into each image. Especially, when using a model, either hand or full body. I know it looks easy, but not so much when there are several different components to light, and capture in perfect balance. But, it can be done and is here as in these two images.
Our Studio Productions on-line and real in Scotch Plains, NJ. Our photography studio / space is open with natural light.
Sometimes we literally turn the camera around to another set and start shooting. Of course that ‘set’ is set, that’s why we call it that. Our lighting is tested and we are ready to start shooting. Today, we’re going from custom orthotics, to cigars, to furniture to wedding jewelry. Maybe not in that order, but you get the picture. As photographers around the world know, its not just shooting these digital days, it’s processing, retouching and silhouetting. At Our Studio Productions, we are first and foremost, photographers, not retouchers. I have met retouchers that are admittedly not photographers, but are damn good retouchers. What that means is, instead of just clicking off a shot and fixing it later, we know how to get the highlights were we want them, and out where we don’t. Diane’s philosophy is to shoot to get the image close to perfect, then retouching is just basically dust spotting, maybe a little distortion correcting here and there.