As a commercial photography studio we never know what is around the corner for us. Especially, during the summer when most companies have their employees leaving for summer vacations. Sometimes we can be a tad slow during the summer, and other times busy. We love busy. And we love what we do. Really love it, and I think it shows in our photography.
My business partner, photographer Diane Metz is a perfectionist. Shooting images is an art form as many professional photographers agree. As in a painting, when do you stop? How many more strokes? The end result of an image just feels right. Often times the image looks great, but Diane sees something just not right. So she goes and adjusts the lighting or the product we are shooting.
In general advertising agencies normally send a representative to the photo studio to oversee the photoshoot to work with the photographer to get their vision to appear. This is always a win win situation, everyone ends up happy. Though, now we tend to email our images to the art director for their comments or and approval of the product image. Less face time, but it works.
Product photography as I’ve stated before comes in many forms. From the smallest suture needle to a dining table, professional photography is a must if you are presenting on Power Point or using the image in an ad. Perspective buyers need to see an image. And a good one at that. It shows the commitment to your product line, and the quality of the image they see speaks loudly. With so much competition out there, you need to stand out proudly.
Here in our Scotch Plains, NJ photography studio we always work with our clients to plan out, the best backgrounds, lighting and propping if required for each one of our images. Whether you are an advertising agency or a manufacturer we will help you achieve the very best look for your product.
Honestly written by: Susan Bruno of Our Studio Productions.
1737 E. 2nd Street
Scotch Plains, NJ 07076
This is an image we photographed a few months ago for a relatively new company in the USA. We are very fortunate to have worked for them for several reasons, one of them being simply the beauty of the product. In product photography we can find ourselves photographing many different kinds of products in one day. On this particular day of shooting we worked exclusively on these beautiful bracelets.
Last week we ran the gamut on many products, ranging from fine custom made furniture to tablets for a pharmaceutical client. Large, tiny, glass to wood we photograph it. Even nuts and bolts! Really. Professional product photography is one of those things where, you get what you pay for. These days, EVERYONE is a photographer. Well, at least they think so. Much more thought goes into what is seemingly a ‘simple’ product shot. You just put it down, focus and shoot. Right? Not really how it works.
Many of our new clients are surprised by the set up time, and post computer time for a series of images. Much thought goes into photographing just about anything if it’s for advertising. I always ask our clients what is the end usage, because that tells us some very important information on set up, size and output just to name a few pieces of the puzzle that is to say, the specs of a project.
Our commercial photography studio here in Scotch Plains, NJ is incredibly adaptable to several sets at a time if need be. Catalog photography in the back of the studio, jewelry in the front, and maybe even a couple pieces of furniture.
All products are not the same, especially as far as photographing them go. At least photographing them. Product photography is not for the faint of heart. It can be a daunting task for the inexperienced. And, sometimes even for the experienced.
As most pros know, lighting our product is number 1. How are we going to achieve the most important aspect of our shoot, lighting. Not window lighting, not in a cube lighting, but professional flash/strobe lighting. The product is the star here, or as people in our field call it, the hero. Our hero can be a can of corn (Which incidentally is where we started out. I’ll save that for later), or the hero can be a highly reflective product, such as jewelry or metal serving pieces. The approach to these types of items needs to be a carefully designed one.
It is not 1-2-3. I can’t tell you how many times, we hear a client say, “Just throw it in, and shoot it.” Hmm, not so much. Some pieces just need a soft touch, because they move. Not a lot of fun photographing products, like dangly earrings or anything else supported, perhaps by clear wire. It takes time for them to settle down and behave. Furthermore, we don’t want to see ourselves in the reflection. Or sometimes we do, just for fun. 🙂
Honestly written by Susan Bruno . email@example.com
Our Studio Productions Photography . 1737 E. 2nd Street . Scotch Plains . NJ . 07076 . 908.276.2229
Photography of medical products, devices and application illustrations need to be extremely accurate. Sharpness and clarity of our high-res images is something we take very seriously. When photographing close-ups, paying attention to not only the products, but also knowing how these products are used. Most times the art director and or client will come to our shoots, but sometimes not. Thank goodness for email. We can email the images and get approval to move on in minutes.
In commercial photography there is a lot of team work, even prior to the actual shoot, we plan with the art directors our approach to the shots themselves. In relation to backgrounds, colors and textures and how they will best show off their product. When photographing for medical catalogs, brochures or web it is a very well thought out process. Are you one of those people who do not read directions? Just look at the pictures? That is why our medical, pharmaceutical photography has to be spot on.
Your first question probably is did we eat the cakes? The answer is no. But we did eat the strawberries!
This shot was not for stock photography, but rather an actual client. In our neck of the woods we have several food corporations and we have had the pleasure of working for them for 30 years or so. And yes, we started very young. These were the days when the art directors didn’t flip through stock photos, but rather the books they had for flipping the pages to look for a suitable food photographer. Sometimes the food was delivered to our photo studio, and other times I could shop for it. Which is actually great. On the very rare occasion we could hire a food stylist. That made our lighting and setup more efficient because for instance if we had many shots to shoot in one day, the stylist is doing what they do best and we of course are doing what we do best, photography. It moves the process along quite well.
I am not putting down our food styling skills because frankly they are pretty good. This shot is one that we shot without a stylist mostly because of the budget.
OSP photography is located in Scotch Plains, NJ. We have our own studio space, so no renting a studio in NYC for high rates. Plus we own our equipment, so no rental fees. You pay for professional photography, and we truly work with you in the moment, creating great shots, professional lighting and an experienced eye.
Every month or so we generally put out an image to promote our business. With so many ‘photographers’ out there the choice is endless. Unless, you are looking for an actual professional, one whom spends their time making a living doing it. ‘It’ can be from shooting bugs to airplanes, stars in the night sky. There is so much fantastic photography out there it can literally make your head spin trying to find one for your project.
This image below is from a project that we worked on with the owner and creator of these new shears for pets. We were so impressed with the product and the owner. She was a very accomplished woman, that has lived the lives of many people as far as what they do for a living.
We meet such incredible creative people, and together we make it happen with a visual for selling their product or place. Love what we do.