For the most part industrial photography is not very glamorous, but, at the same time it can be artistic. The way we see it is how architectural photography is so inspiring, with the sharp angles and contrast against itself or the sky, industrial products can also have that feel.
Photography of industrial products is interesting and valuable to us as photographers. A few reasons for that, the first being lighting techniques. As professional product photographers know shooting a black object against a white background is always a lighting challenge. Not just the exposure, but getting details of the product you are photographing. Not to overexpose, or you will lose detail and blow it out, or underexpose which hides details. This is where using a light meter is invaluable. Whether is’s location photography or in our studio for catalog online/web or print, we can work together to make some pretty awesome images for your marketing projects.
So three cheers for industrial products, and the people and places they are made!
Honestly written by,
Susan Bruno | Our Studio Productions | 1737 E. 2nd Street | Scotch Plains, NJ | 908.276.2229
Anyone, that knows Diane and I from Our Studio Productions Photography, knows that we love what we do. Camera in hand, focusing on a product. Over the years, OSP Photography has photographed a multitude of various products, that sometimes make it hard to remember all of them.
So, when a prospective client asks us if we photographed something in particular, I have to pause a minute to go through my mind, and remember. Hundreds, or rather thousands of files to recall. Case in point; a prospective client of ours sent us an email inquiring about photography of their rugs. Below are the test shots we did for them, including retouching one into a stock photo.
Looking at these sample images would you think that it is as simple as putting the rug down, and clicking the picture? It does look like that, but…It did take a bit of thought, and time to get the lighting even, and color accurate. These images will be used for their website, which is very well put together and easy to navigate.
Product photography is not as easy as one might think. Even the simplest, supposedly easy product shot is, well not always so easy. Lighting is everything. Daylight, or window light is not always the best solution. It is definitely a great way to photograph certain pieces, but not all.
Photography of medical products, devices and application illustrations need to be extremely accurate. Sharpness and clarity of our high-res images is something we take very seriously. When photographing close-ups, paying attention to not only the products, but also knowing how these products are used. Most times the art director and or client will come to our shoots, but sometimes not. Thank goodness for email. We can email the images and get approval to move on in minutes.
In commercial photography there is a lot of team work, even prior to the actual shoot, we plan with the art directors our approach to the shots themselves. In relation to backgrounds, colors and textures and how they will best show off their product. When photographing for medical catalogs, brochures or web it is a very well thought out process. Are you one of those people who do not read directions? Just look at the pictures? That is why our medical, pharmaceutical photography has to be spot on.